Luca, a Y Combinator-backed pricing engine founded by the ex-Uber Pricing team, has announced it is working with Good Eggs, a premier California-based online grocer focused on sustainable fresh groceries. 

Good Eggs will leverage Luca’s platform to automate and optimize pricing and promotional decisions using Luca’s value-based pricing and competitor intelligence platforms, saving hours of manual work on pricing management and creating P&L value from science-based price optimization.

Good Eggs has deep roots in the Bay Area and has operated locally for the last 10 years. They have some of the highest quality and sourcing standards in the industry through partnerships with local suppliers and farmers. Good Eggs also offers one of the most flexible delivery platforms in the industry, which allows consumers to opt for same-day deliveries without requiring a subscription.

As grocery prices rose during the pandemic years, grocers struggled with balancing rising costs with consumer price fatigue. Many large grocers made indiscriminate price changes, angering loyal customers. The Good Eggs team knew they needed a different approach – they didn’t want to spend hours in spreadsheets making SKU-level pricing decisions, or guess at the right pricing strategy. 

As a tech-first company, Good Eggs sought a scientific approach to their pricing strategy, and wanted to focus on automation as they scaled their business. After looking at many providers on the market, the Good Eggs picked Luca as the best fit for their growing business.

Luca’s proprietary AI-powered pricing models identify how price changes will holistically impact a business by measuring customer demand based on a number of internal and external factors. Luca’s models understand how a price change will impact the sales of all products and not just the product in question. Importantly for Good Eggs, Luca’s platform is easy to use, fully configurable, and able to account for any number of customizations and one-off tweaks.

“I was skeptical that there would be a flexible, scalable solution that could handle the one-off constraints and edge cases we deal with at Good Eggs, considering our selection of specialty grocery items and homegrown processes. I was impressed with Luca’s AI-powered platform and its configurability, which is is essential to operating a grocery business at scale.” said Chris Jocson, VP of Technology and Finance at Good Eggs “With Luca, we are able to price holistically while removing the grunt-work of manual price changes. Within weeks, we observed a measurable profitability bump.”