OurFarms.com, a newly launched online grocery marketplace, is now live nationwide giving consumers access to hundreds of quality food products delivered straight to their door. The eGrocery platform is focused on stimulating new revenue to strengthen agriculture communities while providing shoppers convenient access to high-quality pantry staples, frozen meats and seafood, and specialty grocery items—sourced exclusively from independent family farms across America.
As an eGrocery tech company with a direct-to-consumer online marketplace, Our Farms fills a unique space in the grocery ecosystem by putting farm families at the center of the supply chain.
“We experienced a major gap in the marketplace where consumers wanted to support local and sustainable farms, but had no convenient way to do so at scale,” said Robbie Dye, Co-Founder & CEO of Our Farms. “We’re closing the gap between rural and urban communities making farm-raised foods conveniently accessible 24/7.”
How it works
Shoppers can browse endless digital food/grocery aisles on the site—ranging from grass-fed beef and regenerative organic grains to cold-pressed juices and pantry shelf-stable goods. Today, most goods are sold and shipped directly by the farms themselves while others are fulfilled by Our Farms partnered fulfillment network.
The market is on pace to offer over 1,000+ unique farm-raised products by September 2025, many of which practice regenerative or sustainable agriculture.
“With Our Farms, we’re giving consumers the option to enjoy our organic yogurt delivered at the convenience of their front door—all while supporting a farmer-first platform rooted in transparency and strengthening our rural communities” says co-founder and co-CEO Hayley Painter, Painterland Sisters Skyr Yogurt.
A Growing Movement of Farmer-Owned Brands
The story of Our Farms is, at its core, a story about the people behind the products. Across the country, a new generation of farmers is redefining how food reaches the American table—not through corporate supply chains, but through direct connection and community.
In Northern California, the Walker family is setting a new standard for regenerative meat production. StarWalker Organic Farms is the first Regenerative Organic Certified® beef and pork producer in the U.S., offering a line of premium meats, including jerky and meat sticks, crafted with a focus on soil health, animal welfare, and ecological stewardship. Their products bring the flavor of responsibly managed land directly to consumers, proving that regenerative practices can scale without compromising quality.
Farther west in North Dakota, three sisters are doing something similar with wheat. 3 Farm Daughters turns sustainably farmed durum wheat into high-protein, nutrient-rich pastas that honor their family’s farming heritage while advancing women leadership in American agriculture. Their story is one of innovation rooted in soil health—and a belief that pantry staples should be as nourishing as the land they come from.
In Missouri, Castor River Habitat & Farm blends regenerative rice with habitat restoration and conservation. It’s not just a farm—it’s an outdoor lifestyle, where raising nutrient dense foods goes hand-in-hand with restoring wetlands, protecting wildlife, and teaching others to steward the land.
“These brands show what’s possible when farmers take the reins—not just in the fields, but in the marketplace,” said Dye. “Every product on Our Farms carries a story worth telling, and together they’re creating a food system that’s more personal, transparent, and connected.”
Through Our Farms “Verified Farmer-Owned” mark, they are growing a collection of farmer-owned brands, each one a reflection of the land, the people, and the purpose behind every bite.
Looking Ahead: Building a Holistic Grocery Experience, Delivered.
As consumer demand for deeper food transparency continues to rise, Our Farms is expanding both its farmer-owned product catalog and its operational infrastructure to meet the moment. The platform is onboarding new farmer-owned brands weekly, aiming to offer a complete grocery experience—from breakfast staples and snacks to beverages, frozen proteins, and seasonal specialties.
To support this scale, Our Farms is scaling its dual-path logistics system designed to meet farms where they are. The company is anchoring logistics operations around a core fulfillment hub in Denver, Colorado. This hub enables multi-brand orders, streamlines shipping, and enhances the customer experience with consolidated food delivery across select categories.
At the same time, Our Farms is investing in training and support for farm brands that want to manage their own shipping directly from the farm. Through on-farm logistics enablement, producers can adopt best practices in packaging, shipping, and customer fulfillment—empowering them to connect with consumers while maintaining control of their products from farm to home.
“Whether a farm wants to handle fulfillment themselves or tap into our growing logistics hubs, we’re creating flexible solutions that make it easier for farmer-owned brands to scale direct-to-consumer,” Dye said.
As the platform evolves and expands its technology offering, Our Farms remains rooted in its original mission: to bring the best of America’s farms to the center of the table—and to build a grocery system where values, not just margins, drive the supply chain.
To learn more, visit OurFarms.com
