As summer draws to a close, families nationwide prepare for the transition back to school. Amidst the hustle of shopping for supplies, organizing schedules, and managing activities, ensuring children maintain a healthy diet can often become a daunting task. Recognizing this challenge, Healthy Family Project is launching the 10th annual Back-to-School campaign that aims to simplify nutritious eating for families, focusing on produce-centric meal ideas and practical tips for busy households.
Healthy Family Project, a trusted name in promoting healthy living, is known for its commitment to inspiring families to make healthier food choices. Their latest campaign is no exception, featuring a plethora of resources designed to make the back-to-school season smoother and healthier for all.
A Fresh Approach to Back-to-School
Healthy Family Project's fresh approach to back-to-school will have families prepped and ready to return to school this year. The omnichannel campaign will exclusively fill Healthy Family Project's social media, email newsletter, and website content from August 5 through September 15. By leveraging these platforms, the campaign ensures maximum reach and engagement with its target audience.
A key aspect of this campaign is its collaboration with like-minded brands dedicated to increasing produce consumption among the next generation. These partners include Bee Sweet Citrus®, Consalo Family Farms, Shuman Farms RealSweet® Onions, JAZZ™ apples, Nature Fresh Farms, and YoQuiero! Brands.
Aligned with the back-to-school theme, these brands are making a $12,000 donation to the International Fresh Produce Association's Foundation for Fresh Produce. This contribution is aimed at increasing produce consumption in schools, underscoring the industry's commitment to fostering healthier eating habits among children.
During the six weeks of the campaign, these brands will be prominently featured in content, including an Instagram live session and Instagram Reels created by Healthy Family Project's dietitians. This strategic use of social media not only highlights the brands but also provides valuable information and inspiration to families looking to incorporate more fresh produce into their diets.
One of the standout features of the Healthy Family Project's campaign is its extensive collection of more than 600 registered dietitian-approved meal ideas tailored for every part of the day. From breakfast to dinner, and even snacks in between, the campaign emphasizes the importance of incorporating fresh produce into daily meals.
Healthy Family Project's Back-to-School campaign, while primarily focused on food, goes beyond just nutrition. It promotes overall wellness by encouraging families to adopt a holistic approach to health. This includes staying active, prioritizing mental well-being, and fostering positive family dynamics.
Since 2014, Healthy Family Project and its partner brands have contributed over $208,000 to charities supporting families and children through their Back-to-School initiative. In total, Healthy Family Project has donated more than $8 million to such charities since 2002, through grocery retail and digital cause marketing campaigns.
Healthy Family Project's 10th annual Back-to-School campaign stands as a testament to their unwavering commitment to promoting health and wellness for families. Through their innovative and collaborative efforts, they continue to inspire and support families in making positive, lasting changes to their lifestyles.
