It’s no secret that consumers today are looking for faster, cheaper and more convenient ways to do their grocery shopping. As retailers and consumers alike explore the most efficient and effective ways to shop, it’s increasingly obvious that value and convenience mean different things to different audiences.
When it comes to the customer, value naturally means best price – but it also means best experience, best quality, and best satisfaction after completing an interaction (this includes customer service, order being fulfilled correctly, etc.). Convenience for customers means having the ability to shop in whatever way they prefer, and getting things done quickly.
For retailers, value is in producing and executing a cost-effective solution that increases sales. Convenience for retailers means having all relevant staff equipped with the tools they need to support the solution without the need for extensive training or retraining.
Meeting These Expectations for All
With these differing expectations, how can retailers find a solution that improves the shopping experience for shoppers and retailers alike? At Groceryshop, Mercatus will showcase tangible examples of value and convenience with both click-and-collect and delivery solutions as part of a digital experience.
Click-and-Collect
To help you plan, execute and measure a successful click-and-collect strategy, Mercatus has put together an informative eBook titled, “Click-and-Collect: Steps to Building a Profitable Grocery eCommerce Program”. This literature is available as an eBook and physical copies will be available at the Mercatus booth during the event.
Additionally, Mercatus will promote its new ROI calculator tool that helps retailers discover the potential return on investment of a click-and-collect initiative. Grocers simply plug in business operations data, including monthly revenues, gross margin, average in-store transaction size, and Mercatus’ new tool calculates a general benchmark toward return on investment. With these personalized assessments, grocers can gain a detailed understanding of exactly what to expect from their click-and-collect investments. It’s the type of tool that grocery executives have been asking for, and it’s available now – free of charge and publicly accessible.
Delivery
Mercatus will also reveal its delivery solution – Mercatus Dispatch – for the first time at Groceryshop. This solution offers retailers the ability to use their own branding throughout the online journey, as well as the retailer’s choice of delivery partner, all in an easy-to-implement platform.
Live demonstrations of how Mercatus Dispatch delivery is executed from website to home- delivery will be conducted daily at the Mercatus booth (#314) at 10 a.m., noon and 2 p.m. A one-pager overviewing Mercatus Dispatch and the core features and benefits of a private branded delivery solution will be available as a handout for those on-the-go.
A Formula for Success
Grocers must implement a unified eCommerce fulfillment process that encompasses all products and services offered in-store, with added convenience to customers and the store associates assisting them. Failure to do so results in disappointing shopper experiences, online ordering hesitation and, inevitably, lost sales.
Mercatus’ recommendation is that an organization consider implementing both click-and-collect and delivery to maximize effectiveness of value and convenience with its customer. Mercatus’ seamless integrations and back-end tools allow for a single streamlined process throughout the customer journey regardless of how the customer chooses to shop.
We look forward to seeing you at Groceryshop!
