ECRS is forging winning partnerships with grocers across the United States and beyond. Learn how Adams Fairacre Farms, a growing company in Poughkeepsie, New York, is using CATAPULT® WebCart™ to build a loyal customer base.
Video 1: Partner Profile
In this introduction to a four-part series, viewers can learn more about what makes this New York-based natural grocer special:
- Adams Fairacre Farms began in 1919 when Ralph and Mary Rodgers Adams purchased 50-acres of land to begin farming.
- During the 20s, 30s, and 40s, they sold vegetables they grew at farmer’s markets and roadside stands.
- Adams Fairacre Farms has expanded to four locations, with a fifth one on the way in 2023.
Video 2: Leveraging Data for e-Commerce Efficiency
In part two of a four-part series, viewers can learn more about how Adams Fairacre Farms leverages their data for e-Commerce efficiency. Find out how they:
- Utilize the power of ECRS’ Universal Product Database to gather information on products, including images and item ingredients for their online store.
- Manage weighted items for customers shopping online using ECRS’ AutoScale™.
- Map out each item in their store for the most efficient picking process for their curbside team.
Video 3: Increasing Customer Adoption with CATAPULT WebCart
In part three of a four-part series, viewers can learn more about how Adams Fairacre Farms increases customer adoption of their online store. Find out how they:
- Selected their initial group of customers to test the new online store.
- Used creative marketing and customer incentives to encourage adoption of the new offering once it launched.
- Set up flexible, but efficient processes to provide the best customer experience.
Video 4: Order Fulfillment & Customer Experience
In part four of a four-part series, viewers can learn more about the order fulfillment process and positive customer experience for Adams Fairacre Farms’ e-Commerce operations. Find out how they:
- Receive and process orders with CATAPULT WebCart and PickAssist™.
- Organize items types for order preparation and delivery.
- Strengthen their relationship with customers throughout the Farm to Car experience.
For additional customer profiles, or to learn more about what ECRS’ CATAPULT Retail Point of Sale solution can do for your business, visit our website or give us a call at 800.211.1172.
