VideoMining, the leader in AI-powered Behavioral Shopper Insights, today announced the launch of Behavior Hub™, a groundbreaking program designed to transform brick-and-mortar stores into dynamic hubs for insights and innovation. Tailored for grocery, convenience, mass, drug, and dollar chains, Behavior Hubs™ equip retailers with the technology and research expertise needed to fully harness their anonymized shopper behavior data.  This provides retailers with a core capability to generate actionable insights across total store – from front end optimization and store design to category assortment and promotional signage.

Erasing Retail Blind Spots for Shopper-Centric Growth

Brick-and-mortar stores hold a wealth of untapped data on shopper experiences, retail realities, product interactions, traffic patterns and purchasing decisions, yet are overlooked by traditional retail analytics. VideoMining’s Behavior Hub™ program closes this gap by deploying discreet, ceiling-mounted AI sensors in a carefully selected sample of stores, capturing anonymized behavioral data every tenth of a second across the entire store footprint.  Retailers gain continuous insights to benchmark store performance, track channel-wide trends, identify friction points (e.g., confusing layouts or mismatched adjacencies), and test innovations.  These capabilities have demonstrated impact on store productivity; one U.S. grocery chain achieved $150 million in revenue growth after leveraging VideoMining’s behavioral shopper insights to optimize 18 category resets across total store.

A Platform for Retailer-Driven Testing and Learning

Behavior Hubs™ combine prescriptive retail analytics, behavioral sensing and patented AI technology to decode the authentic voice of the shopper – transforming behavioral science into actionable retail intelligence.  Retailers leverage these insights to decode in-store trends, test innovations and monetize anonymized shopper data through CPG collaborations. 

The platform merges rigorous analytics with scalability, enabling retailers to learn directly from their shoppers and test new concepts in their stores – from store design concepts to secondary display placements – validating and quantifying direct impact against control zones.  Behavior Hub™ offers retailers a centralized engine for insight-generation and testing, fueling growth that is firmly rooted in shopper truths.

“Today’s shoppers have infinite choices, yet retailers struggle to pinpoint what truly drives loyalty,” says Dr. Rajeev Sharma, Founder and CEO of VideoMining. “Behavior Hub™ gives retailers a secret weapon: the ability to transform their stores into a scalable insight engine where every decision—from layout changes to promotions—is guided by real shopper behavior. By eliminating guesswork and uncovering hidden friction, retailers can act with precision, not just hunches. In a market where every advantage counts, this isn’t just smart—it’s how you future-proof your business.”

Program Availability

Behavior Hub™ is available to select chain retailers in the Convenience and Grocery sectors – with no upfront investment required. VideoMining simplifies adoption by managing every step: on-site installation, system configuration, and ongoing behavioral analysis are handled seamlessly, allowing participating retailers to focus solely on what matters most. The proprietary plug-and-play system operates with a minimal in-store footprint, requiring only a single power source - no integration into existing IT infrastructure or reliance on store internet required.  All data is securely processed offsite, ensuring no strain on networks or internal systems while maintaining rigorous privacy standards.

For more information about Behavior Hub™ visit videomining.com/behaviorhub