dataplor, a leading provider of global location intelligence, recently shared potential market implications on the proposed $24.6 billion merger between grocery chains Kroger and Albertsons. Using in-depth Point-of-Interest (POI) data, dataplor showed how the merger could reshape the U.S. grocery landscape in terms of competition and available options for consumers.

dataplor’s analysis shows that 37% of grocery stores within a 5-mile radius of an Albertsons-owned brand location are Kroger-owned brands today, with this figure rising to 40% within a 10-mile radius. This substantial overlap, especially in states such as Arizona, California, Colorado, Oregon, and Washington, underscores the potential for market consolidation if the merger is approved. Proposed divestitures of 579 stores are intended to preserve market competition—though these plans have been met with scrutiny by state attorneys general and other consumer advocates.

Further findings indicate that 30% of Albertsons-owned brand locations have a Kroger-owned brand store as their only major grocery competitor within a 5-mile radius. If approved, Kroger and Albertsons would control 13-18% of U.S. grocery sales, depending on the metric used, competing against Walmart, which currently controls about 22% of the market.

"Accurate location data is essential for understanding market dynamics and making informed decisions," said Geoff Michener, CEO of dataplor. "Our analysis provides critical insights into the potential impacts of this merger, highlighting the importance of precise data in evaluating competitive landscapes."

dataplor’s data-driven insights offer a useful perspective on these potential market shifts, underscoring the need for comprehensive understanding as legal and regulatory decisions unfold.

For more information, read the full report on the dataplor blog.