Vallarta Supermarkets is looking to help consumers fret less about their grocery spending.

The grocery chain has linked with fintech company Sezzle to offer buy now, pay later (BNPL), according to a Monday announcement. 

With the partnership, Vallarta consumers who use Sezzle can get interest-free financing for essential goods.

BNPL affords consumers more convenience and control over their purchasing, allowing them to avoid high-interest credit cards, Sezzle said. The company added that 61% of its users have used BNPL to purchase groceries in the last three months.

“Partnering with Sezzle allows us to offer a new-age, convenient payment option that aligns with the needs of our diverse community,” Vallarta Supermarkets Chief Information Officer Steve Netherton said in a statement.

The family-run grocery chain has more than 50 stores across Southern California.

Sezzle, which has previously partnered with e-commerce platform Wix and outdoor and hunting gear retailer Sportsman’s Warehouse, said that its tie-up with Vallarta marks a major milestone for the fintech company’s expansion in the grocery industry. 

Last month, Sezzle unveiled a new feature that gamifies on-time payments by rewarding consumers with loyalty tiers for making consistent and timely payments.

BNPL is becoming a more popular payment option for groceries. The percentage of online BNPL transactions involving groceries grew 40% during the first two months of 2023, the fastest pace among the retail categories studied by Adobe Analytics.

Walmart Canada and Walmart, for example, announced BNPL partnerships at the end of 2023.