SpartanNash is growing its Hispanic-focused grocery banner, Supermercado Nuestra Familia.
The company announced Monday plans to open its fifth store under the banner in Topeka, Kansas, in November. The nearly 50,000-square-foot store will be located at the corner of 29th Street and California Avenue.
This will mark the first Supermercado Nuestra Familia in Kansas. Currently, the banner’s stores are located in Omaha, Nebraska, with the most recent opening in May.
"The brand-new location reflects the tastes and traditions of Topeka's vibrant Hispanic community. Shoppers will enjoy exceptional service from our Associates and a terrific assortment of authentic Hispanic grocery items," SpartanNash Senior Vice President and Chief Retail Officer Djouma Barry said in the announcement.
Supermercado Nuestra Familia stores each feature aguas frescas and horchata; a full-service carniceria; freshly made corn and flour tortillas; handmade tamales and enchiladas; and tres leches cakes, gelatins and flans made daily.
In May, SpartanNash CEO Tony Sarsam told investors that the company planned to open two or three more stores under the Supermercado Nuestra Familia banner in the Midwest later this year, with more coming in the first quarter of 2026.
SpartanNash runs nearly 200 brick-and-mortar grocery stores, primarily under the Family Fare, Martin's Super Markets and D&W Fresh Market banners. During SpartanNash’s most recent quarter, the company’s retail sales rose by almost 13% while wholesale sales decreased by 3%, continuing the trend of growth in its retail division outpacing its larger wholesale unit.
Supermarcado Nuestra Familia is growing at a time when grocers are turning to new store formats and private brands to cater to Hispanic shoppers. Last year, Save A Lot launched Ahorra Mucho, a new discount store catering specifically to Hispanic shoppers, and Big Y expanded its Hispanic grocery section when remodeling a store in West Springfield, Massachusetts.
