Dive Brief:
- Save A Lot announced Tuesday the launch of its first-ever loyalty program, Save A Lot Rewards.
- Shoppers can earn points or “dots” to redeem rewards and access deals through a mobile app.
- Save A Lot joins a growing list of grocers who have revamped or launched loyalty programs this year to lock in customers.
Dive Insight:
The launch of Save A Lot Rewards underscores how even discounters are bolstering their ability to highlight value and provide a personalized shopping experience to customers.
After downloading the Save A Lot Rewards app, Save A Lot shoppers can earn dots, which they can redeem for free products. The app also has exclusive coupons and deals, according to the announcement.
Individual Save A Lot stores have the flexibility to customize the app with local offers “at no cost” to create a more localized and personalized shopping experience for customers, Katie Kobus, Save A Lot’s vice president of marketing, said in a statement.
As part of the loyalty program’s debut, Save A Lot is offering one-time use, weekly offers for loyalty customers, including 49 cents for a dozen Good Nature eggs and 99 cents for a Crystal Falls 24-pack of water, until Nov. 19.
Save A Lot has bolstered its business operations throughout this year. In January, the discounter said it has a “rapid growth expansion plan” to bring its store count from nearly 800 to 3,000 over the next few years.
In March, Save A Lot onboarded Bill Mayo as chief development officer. Later this week, he will step into the newly “expanded role” of chief operating officer, where he will oversee marketing and merchandising in addition to leading up the company’s operations team.
Launching and bolstering loyalty programs has been an ongoing trend in 2024 as grocers look to highlight their value to customers.
Sprouts Farmers Market’s first-ever loyalty program began piloting this summer at two locations with plans for a full launch sometime next year. Meanwhile, Giant Food revamped its loyalty program to encourage shoppers to buy more private label goods, offering double points on certain items and lowering prices.
