When it comes to digital innovation, regional grocers are not doomed to lag behind the industry’s largest players.

That’s a key takeaway from the stories that Grocery Dive recently ran exploring how smaller chains are incorporating new technology in an effort to operate more efficiently, burnish their brands and reach consumers across shopping channels.

The series, which ran this summer, included in-depth profiles of Lowes Foods and Good Food Holdings. It detailed Lowes’ new omnichannel app and discussed the ways Good Food Holdings is bringing its high-touch, personalized shopping experience into the digital age.

The series also looked at how regional players are tackling new opportunities like retail media and crunching all the consumer data that flows through their businesses. Although it may not be as large and technologically complex as Amazon or Walmart, Save Mart is pushing hard to speed up its data processing power so that it can craft better circulars, aisle assortments and more.

Figuring out how to reach people where and when they want to shop is a talent challenge, as well. Grocers need skilled programmers, designers and product managers to work for them if they hope to keep pace in digital development. That’s why Publix is building a sprawling technology campus in the middle of Florida.

As the lines between online and offline shopping continue to blur, and as the need to whittle down costs while securing new revenue opportunities grows, here’s a collection of stories examining the unique digital challenges regional grocers face.