Dive Brief:
- Albertsons announced Thursday that it’s the only grocer out of the more than 60 companies that signed the Trump administration’s Make Health Technology Great Again pledge.
- The pledge, which the White House announced Wednesday during an event with the Centers for Medicare & Medicaid Services (CMS), aims to modernize the digital health infrastructure and boost health data sharing through partnerships with major healthcare and technology firms.
- As part of the pledge, Albertsons said it will explore how its Sincerely Health platform can provide more personalized assistance to users as well as better connect to the CMS’s initiative to promote a more patient-centric healthcare ecosystem and enhance health data interoperability.
Dive Insight:
Albertsons’ participation in the pledge is part of its goal to allow its consumers to share and access their personal health information in ways that will help them make more informed healthcare decisions, the grocer said in a press release.
As part of the pledge, Albertsons said its Sincerely Health platform’s diabetes and obesity tools will use participating customers’ histories to give them “more tailored guidance, offering direct assistance when appropriate and directing them to a healthcare professional when needed.”
Albertsons noted that 2.3 million loyalty members have access to Sincerely Health, which launched in 2023 and was built in collaboration with healthcare providers, insurance companies and technology organizations. Through the lifestyle and wellness digital platform, users can track their fitness, receive personalized nutrition insights, search shoppable recipes, manage prescriptions, schedule vaccines and access personal health records. The platform also allows users to earn rewards that they can redeem for grocery coupons.
So far, Albertsons said it has gained insights from over 10,000 customers and associates who have used the platform.
“We are thrilled to collaborate alongside the White House, HHS, CMS and the many great partners across the digital health ecosystem to see how technology like Sincerely Health can empower Americans to more easily manage their health and wellness,” Albertsons CEO Susan Morris said in a statement. “We’re eager to explore how Sincerely Health can make health and wellness management more accessible and rewarding for communities across America.”
The Trump administration’s initiative focuses on two areas: encouraging adoption of a voluntary data sharing blueprint called the CMS Interoperability Framework and increasing the availability of personalized digital health tools, the CMS said in a press release.
Other companies that signed onto the pledge include UnitedHealth Group, Apple, Google, Samsung, Zocdoc, CVS Health, Anthropic, OpenAI and Google.
