Kroger may once again be facing off with the Federal Trade Commission after its meal kit company Home Chef was referred by the BBB National Programs, National Advertising Division (NAD) to the agency over compliance concerns, according to a Monday announcement.
NAD claimed it conducted two prior compliance proceedings following a challenge from another meal kit company, HelloFresh. Home Chef said it agreed to “modify or discontinue certain claims,” including the express claim “Don’t settle for HelloFresh” and the implied claim “Home Chef provides better quality meals and superior service than HelloFresh,” according to NAD.
NAD said it then received reports about continued noncompliance with a “#1 in Customer Satisfaction” claim and that Home Chef declined to make the required changes.
Home Chef did not respond by press time about NAD’s actions referring them to the FTC.
Prior to these claims, Kroger had only been out of the FTC line of sight for a month after a federal judge ordered the grocer to halt its plans to merge with Albertsons following a challenge to the deal by the agency.
Correction: A previous version of this story incorrectly referred to the BBB National Programs.
